04.20.12 -MORE TELEVISION COVERAGE THAN EVER FOR CYCLING

Sportsnetto broadcast unprecedented coverage of cycling to Canadians

(Ottawa, ON – April 20, 2012) Canada’s emerging cycling success will be on display this season thanks to unprecedented television coverage of cycling races on Sportsnet this summer.

Sportsnet will broadcast cycling races from around the world featuring Canadian cyclists, including the 2012 UCI Track Cycling World Championships, the 2012 UCI BMX World Championships, the 2012 UCI Road World Championships and the 2012 UCI Mountain Bike and Trial World Championships, as well as a large portion of the 2012 UCI Mountain Bike World Cup tour.

“This is a significant step in the right direction as we are moving ahead with our Vision 2020 plan to become a leading competitive cycling nation by 2020 and beyond. Our Canadian cyclists are enjoying international success in all disciplines, and this television coverage will put these performances at the forefront of the Canadian sports and media scene,” declared Greg Mathieu, Chief Executive Officer for the Canadian Cycling Association.

In addition to the broadcast of UCI properties, Sportsnet will carry coverage for many professional cycling races for the UCI World Tour and the UCI America Tour.

COVERAGE DETAILS - SPORTSNET
2012 UCI Track World Championships (Melbourne, AUS)
May 1 – 12noon-2pm (Sportsnet One (SN 1))
May 2 – 12noon-2pm (Sportsnet One (SN 1))

2012 UCI BMX World Championships (Birmingham, GBR)
June 5 – 12noon-2pm (Sportsnet One (SN 1))
June 6 – 12noon-2pm (Sportsnet One (SN 1))

2012 UCI Road World Championships (Limburg, NED)
September 20-23 - SN 1 (Time TBD)

2012 UCI Mountain Bike and Trials World Championships (Leogang/Saalfelden, AUT)
September 8-9 - SN 1 (Time TBD)

2012 UCI Mountain Bike World Cup
April 30th - 4pm
May 28th - 4pm
June 4th - 4pm

Additional Coverage of UCI World Tour races
Giro D'Italia (UCI World Tour) - 21 stages - Sportsnet One (SN 1) - May 5-27
Tour of California (UCI America Tour) - 8 stages - Sportsnet One (SN 1) – May 13-20
Vuelta a Espana (UCI World Tour) - 21 stages - Sportsnet One (SN 1) – August 18-September 9
Grand Prix Cycliste de Québec (UCI World Tour) - Sportsnet One (SN 1) – Date TBD
Tour of Beijing (UCI World Tour) - Sportsnet One (SN 1) October 6-10

* Broadcast schedules can change at any time without notice. Please check your local listings.

ABOUT SPORTSNET
Sportsnet connects Canadian sports fans to their favourite teams and athletes, using five platforms: TV, Radio, Print, Online and Mobile. Sportsnet is Fuelled By Fans, and delivers storytelling on a local, regional, national and global level. The multiplatform brand consists of Sportsnet, sportsnet.ca, Sportsnet 590 The FAN, Sportsnet 960 The FAN, Sportsnet magazine, Sportsnet Mobile and the Hockey Central app on iPad and Playbook. Sportsnet is the Canadian leader in NHL and MLB television broadcasts and is home to 162 Toronto Blue Jays games, plus MLB Playoffs and the World Series. Sportsnet is an official broadcaster of the London 2012 Olympic Games, and also offers an exciting sports lineup including the NFL, the Rogers Cup tennis tournament, the Memorial Cup, and soccer programming with UEFA Champions League, Barclays Premier League, MLS Vancouver Whitecaps FC, and Canadian national team matches for men and women. Sportsnet Connected is the network’s nightly news program, providing regional and national coverage of the day’s events in the world of sports.

For more information, contact: Adam Auckbaraullee, Communications Officer, adam.auckbaraullee@sportsnet.rogers.com, 416-764-6368